The Federation of Creative Industries, Skillbox and the Association of Branding Companies of Russia (ABCR) held an Educational Program
On June 22nd the Federation of Creative Industries, together with the Skillbox platform and the Association of Branding Companies of Russia (ABCR) launched an online educational program.
"Today the Federation of Creative Industries is the largest association of creative unions and businesses in the country. We were able to gather representatives of such dissimilar industries on one platform, but also to identify common points of development between them. That is why it was necessary to create a corporate style for our organization that would personify the unity of the dissimilar and the market of creative industries as a whole. Russian independent Non-Objective Works studio helped us with this," Igor M. Namakonov, Director General of the Creative Industries Federation, said.
During the two-hour lecture, current problems and perspectives of the design market in the context of the transformation of its intellectual services were discussed as well as future development forecasts, and thoughts on the impact of the pandemic on the sector. The most important question of whether small creative teams from Russia have a future and how to create demanded products for domestic and foreign export was discussed. Vitaly Stavitsky, the president of the Union of Designers of Russia, and Anna Lukanina, managing partner of the Depot branding agency and president of the ABCR, were among the invited speakers. The moderator of the program was Igor M. Namakonov, General Director of the Federation of Creative Industries.
Studio Skillbox presented a discussion platform, where 12 representatives from design studios, freelancers and the student community expressed their views on the new corporate identity. In close cooperation with the experts, ideas were born for further transformation of the identity.
"If the task was to make a strict design, then it was achieved. The bracket is a sign of unification, and the color blue is considered to be the most stable color. I would describe this style as cautious, it's a very discrete choice. Since we’re talking about creative industries, I felt that creativity in the design was lacking. It seemed to me that it lacked a unique element, which would characterize and distinguish the Federation. Although, on the whole, everything is very stable and governmental. I would add a certain frame, a structure that could further be developed,” Lukanina said.
According to Grigory Khromov, the art-director of CHROME Branding Agency and ABCR member: "The current corporate identity is utilitarian and functional. Form follows content. Nothing unnecessary. Simplicity and authenticity. It may be worth adding colors in the future for more emphasis on creativity."
Right now, the Federation's website is already working with a new corporate identity.
"We will need to refine the Federation's corporate identity. For this task we are planning to look for a new partner in an open tender, which will be launched this summer with the participation of the Association of Branding Companies of Russia," summed up Igor M. Namakonov, Director General of the Federation of Creative Industries.
