Presentation of a Creative Guide to Effective Collaboration between Creators and Brands from Instagram in Russia

On December 16, the first event in Russia from Meta in VR was held. It was dedicated to the presentation of a creative guide from Instagram, developed as a part of TAG IN FEST. The partner of the project was the Creative Industries Federation.

The guide presents instructions on developing effective advertising campaigns with the participation of creators, the launch of collaborations and examples of projects created with the help of Instagram tools by Little Big, Pokras Lampas, Murad Osman, Mikhail Zygar and Elena Krygina, who were all the winners of 100 Most Creative Russians.

In addition to the cases, the guide includes tips from Instagram to help creators develop effective collaborations and effectively use Instagram tools to do so.

"Emerging creative producers and entrepreneurs need support from infrastructure organizations. Often aspiring actors simply don't believe in their capabilities and don't understand at first how to achieve tangible results in the creative sector of the economy. We are striving to change this situation. And we are glad that we have such a strong partner and like-minded person on this topic as Instagram," Igor M. Namakonov, CEO of the Creative Industries Federation, said.