IPQuorum 2021: Stimulating Creative Industries Markets

The IPQuorum 2021: Tech For Content forum took place in April and featured more than 60 business events organized by representatives from creative industries.

According to various estimates, the creative industries' contribution to GDP ranges from $6.7 million: to $40 million per year. The volume of the global market in 2020 has grown by more than 2 times to $509 billion. It is no secret that creative industries are the new oil for a country's economy. The creative industries trend, which is growing at a record rate, requires special attention from all participants of the sector. 

Democratization of the market allows anyone to show their talent through a variety of marketing channels and the increased rates of creative industries production during the global quarantine showed that the participants of the creative class are crafting global culture. 

At the business session "Time to Create. How to Stimulate Creative Industries Markets", organized by the Federation of Creative Industries, experts talked about why creativity today is the new way to survive and get ahead in the modern world.

Invited speakers included Ekaterina Gaika, "Agency of Creative Industries"; Sergey Selyanov, APKiT; Elena Zelentsova, Russian Academy of National Economy and Public Administration; Ekaterina Udalova, Yugra Entrepreneurship Support Fund (Yugra ESF) “My business”; Igor Namakonov, Federation of Creative Industries.

Namakonov emphasized that the creative industries market should not be considered in the context of separate fields, but as a cross-industry interaction of different fields. In his opinion, during the pandemic, the creative aspects of human life have come to the forefront, and creative business is impossible to imagine without the synergy of industries.

"We at the Federation of Creative Industries focus on issues that relate to creative businesses nationwide, seek to connect the regions and promote support for the entire creative sector. In addition, our organization is focused on a strategy of end-to-end communications. On the one hand we hear what the state needs and on the other hand we hear what the industrial players need and try to find win-win solutions," Namakonov said about one of the key approaches within the Concept of "Creative Industrialization," which will be implemented in the next five years by the CIF.