Creative Industries Federation Partners With Instagram at TAG IN FEST

The project will take place in three stages.

First, everyone will be able to take part in TAG IN BRIEFS, a series of 8 creative tasks from brands and creative leaders from the 100 Most Creative Russians list — Pokras Lampas, Murad Osmann, LittleBig, Mikhail Zygar, Elena Krygina, as well as Artemy Lebedev, in cooperation with the Agency for Creative Industries. Each of the tasks involves finding a solution using Instagram tools.

Next, the TAG IN TALKS, which is a series of 9 public talks with the largest marketers, established creators, and leading representatives of the creative industries will take place over the Skillbox online university platform. Representatives of the FCI, the Agency for Creative Industries and Facebook will talk about the protection of intellectual property on the Internet.

At the end of the festival, Instagram will present the TAG IN FEST Creative Guide - a guide to effective creative and business collaborations. It will include the winners of the TAG IN BRIEFS.

“We are glad that the participants of 100 Most Creative Russians have become part of the Instagram festival in Russia. After all, the 100 Most Creative Russians project was created by us to, among other things, expand the spectrum of influence of the country's creative leaders. As authors and curators of the “100”, we are pleased to join the Instagram festival and hope that it will help identify and support new talents of our country," Igor M. Namakonov, General Director of the Federation of Creative Industries, said.